Case Study Singtel

SINGTEL: ALWAYS-ON DINING & TRAVEL CAMPAIGNS

How TLC partnered with Singtel across three lifestyle reward campaigns, keeping subscribers engaged monthly.

SINGTEL: ALWAYS-ON DINING & TRAVEL CAMPAIGNS

How TLC partnered with Singtel across three lifestyle reward campaigns, keeping subscribers engaged monthly.

SECTOR

Telecoms

CLIENT

Singtel

SOLUTION

Loyalty Programs

LOCATION

Singapore

SECTOR

Telecoms

CLIENT

Singtel

SOLUTION

Loyalty Programs

LOCATION

Singapore

THE CHALLENGE

As one of Singapore's leading telcos, Singtel wanted to be more than a connectivity provider. The goal: build a rewards ecosystem compelling enough to drive ongoing engagement among Red and Prestige Members, anchored in the lifestyle moments that matter most to their customers; great food, great travel, great value.

THE OPPORTUNITY

Singtel's strong subscriber base was already there. The untapped potential lay in deepening daily relevance to turn the app usage from a billing touchpoint into a lifestyle destination that customers actively return to.

WHY TLC

Ferrero partners with TLC for:

• Strategies a creative idea that aligned with their customer behavior

• Operate seamlessly across multiple international airports

• Deliver a globally redeemable reward with high perceived value
• Make redemption easy for travelers anywhere in the world

TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valueable

Singtel partners with TLC for:

Customer-first loyalty expertise
Curated, high-value perks redeemable instantly
Scalable reward programmes that grow with the brand
Lifestyle-led experiences that make every subscription feel worthwhile

THE CHALLENGE

As one of Singapore's leading telcos, Singtel wanted to be more than a connectivity provider. The goal: build a rewards ecosystem compelling enough to drive ongoing engagement among Red and Prestige Members, anchored in the lifestyle moments that matter most to their customers; great food, great travel, great value.

THE OPPORTUNITY

Singtel's strong subscriber base was already there. The untapped potential lay in deepening daily relevance to turn the app usage from a billing touchpoint into a lifestyle destination that customers actively return to.

WHY TLC

Singtel partners with TLC for:

Customer-first loyalty expertise
Curated, high-value perks redeemable instantly
Scalable reward programmes that grow with the brand
Lifestyle-led experiences that make every subscription feel worthwhile

H310166_Singtel x TLC Travel Campaign_Red Acqui Banner_Desktop

THE APPROACH

From 2024, TLC curated a rotating portfolio of 1-for-1 F&B deals from 5 partners monthly, timed around cultural or seasonal trends, reflecting dining habits and lifestyle rhythms of Singtel's Singapore customer base. Strong engagement and redemption results led to Year 2 renewal, with the campaign running till March 2026.

Building on this momentum, TLC introduced a travel campaign, giving Prestige and Red Members varied access to curated hotel offers. The programmes were shaped around what our subscribers value; convenience, choices, and experiences worth returning to. Dining and travel give Singtel customers a genuinely spoilt-for-choice rewards experience.

THE APPROACH

From 2024, TLC curated a rotating portfolio of 1-for-1 F&B deals from 5 partners monthly, timed around cultural or seasonal trends, reflecting dining habits and lifestyle rhythms of Singtel's Singapore customer base. Strong engagement and redemption results led to Year 2 renewal, with the campaign running till March 2026.

Building on this momentum, TLC introduced a travel campaign, giving Prestige and Red Members varied access to curated hotel offers. The programmes were shaped around what our subscribers value; convenience, choices, and experiences worth returning to. Dining and travel give Singtel customers a genuinely spoilt-for-choice rewards experience.

THE APPROACH

From 2024, TLC curated a rotating portfolio of 1-for-1 F&B deals from 5 partners monthly, timed around cultural or seasonal trends, reflecting dining habits and lifestyle rhythms of Singtel's Singapore customer base. Strong engagement and redemption results led to Year 2 renewal, with the campaign running till March 2026.

Building on this momentum, TLC introduced a travel campaign, giving Prestige and Red Members varied access to curated hotel offers. The programmes were shaped around what our subscribers value; convenience, choices, and experiences worth returning to. Dining and travel give Singtel customers a genuinely spoilt-for-choice rewards experience.

PROVEN PERFORMANCE

The annual always-on campaigns resulted in repeated high engagements monthly:

PROVEN PERFORMANCE

The annual always-on campaigns resulted in repeated high engagements monthly:

PROVEN PERFORMANCE

The annual always-on campaigns resulted in repeated high engagements monthly:

+30%

Increase
in mobile
app activity

71%

Of customers
made repeat
hotel bookings

The campaign renewed followed strong subscribers appeal

+30%

Increase
in mobile
app activity

71%

Of customers
made repeat
hotel bookings

The campaign renewed followed strong subscribers appeal

+30%

Increase
in mobile
app activity

71%

Of customers
made repeat
hotel bookings

The campaign renewed followed strong subscribers appeal

By consistently refreshing rewards around seasonal moments and lifestyle, TLC ensures Singtel customers always have something worth coming back for, because understanding what they value is at the heart of what we do.

HEAR DIRECTLY FROM THE CLIENT

“We had the pleasure of partnering with TLC for a year long campaign and thanks to their relationship and network of F&B outreach, the campaign helped contributed to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”

- Singtel Brand Manager

HEAR DIRECTLY
FROM THE CLIENT

“We had the pleasure of partnering with TLC for a year long campaign and thanks to their relationship and network of F&B outreach, the campaign helped contributed to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”

- Singtel Brand Manager

HEAR DIRECTLY FROM THE CLIENT

“We had the pleasure of partnering with TLC for a year long campaign and thanks to their relationship and network of F&B outreach, the campaign helped contributed to a 30% growth in our monthly active users into the programme. We couldn’t be happier with the overall results and look forward to working with TLC again on future initiatives.”

- Singtel Brand Manager

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